How long does trademark protection last if granted?

Trademark protection, when granted, automatically lasts for 10 years. This duration is stipulated by trademark laws in various jurisdictions, which typically allow the owner to maintain exclusive rights to the trademark for this period. Importantly, after the initial 10-year term, trademark protection can be renewed indefinitely in most cases, provided that the owner continues to use the trademark in commerce and pays the requisite renewal fees. This flexibility is essential for businesses as it enables them to maintain their brand identity and gain long-term recognition in the market.

The options reflecting durations shorter than 10 years do not align with the standard provisions of trademark law, as they do not encompass the full extent of protection provided. Similarly, a duration longer than 10 years may suggest an erroneous assumption about the limits of trademark legislation, as the indefinite renewal option after the initial term is a key feature of trademark law.