If granted, how long does trademark protection last?

Trademark protection is automatically granted for an initial period of 10 years. This timeframe is established in many jurisdictions, including under the provisions set out in various international agreements and national laws that relate to the protection of intellectual property rights. After the initial 10-year period, trademark owners have the option to renew their trademark registration for additional periods of 10 years, which can continue indefinitely as long as the renewal fees are paid and the trademark remains in use. This system encourages ongoing protection of brand identities, giving businesses the security needed to develop their brands without the fear of losing their trademark rights.

The other options do not accurately reflect the standard duration of trademark protection or the conditions under which it can be maintained. For example, while 5 years and 30 years imply fixed terms without the possibility of indefinite renewal, the ability to renew trademarks indefinitely is a significant characteristic of trademark law, highlighting the continuous nature of brand protection throughout its lifecycle.